The marketing department works to display Align outside the organization and promotes the vision and the purpose of the project outwards. The department creates promotional content through events/public relations as well as through text and multimedia production such as film, photography & graphic design. They are responsible for monitoring and managing social media accounts as well as website development/maintenance. The marketing team is also responsible for the livery and the grand unveiling of the team’s car.
The financial department handles all financial transactions, as well as it oversees all accounting, budgets, and orders. The department also aquires and maintains the organization’s sponsor relationships. The department ensures that all finances are in balance and that the organization has a healthy economy.
The electronics team makes sure that all the electronic aspects of the car is functioning properly and that the telemetry gathered from the cars sensors are displayed in a way that other teams can improve their work. The systems the electrics team are working on is, but not limited to: mictrocontrollers with CAN-bus functionality, a telemetry gathering system and other Safety Systems.
The mechanical department are responsible for the fundamental aspects of the car. The department focuses on designing parts that are production-friendly, strong, safe & meet the rules of the competition. The main goal of the department is to create a good mechanical baseline for an EV car so that future teams can focus on innovation and performance optimization.
The IT department works on on facilitating for digital solutions and are continually working on creating and improving smart IT solutions to simplify the team’s communication and information storage. IT operates the network at the office with physical hardware and IT infrastructure, in addition to cloud-based solutions and information channels. This department also assists members with IT support and helpful guides.